Advanced Web Technologies Holding Company, which operates as AWT Labels & Packaging and Citation Healthcare Labels, announced that Investment funds managed by Morgan Stanley Capital Partners (MSCP), the middle-market focused private equity team at Morgan Stanley Investment Management headquartered in New York, NY, completed an investment in AWT from Mason Wells, a Midwest-based private equity firm.

“We are thrilled to partner with Morgan Stanley Capital Partners as we enter our next phase of growth,” comments Michelle Zeller, president of AWT Labels & Packaging. “With MSCP’s support, expertise, deep industry knowledge and network in packaging, we plan to expand our current capabilities and geographic footprint while continuing to provide the highest quality products to our customers.”

Headquartered in Minneapolis, MN, AWT is a provider of labels and flexible packaging solutions focused on healthcare, personal care, food & beverage, household, and OEM/ Industrial end markets. Founded in 1976, AWT operates out of three facilities in the U.S. and holds a top three market position in the medical device labels and clinical trials labels segments. Through its innovative product design approach and swift speed-to-market, AWT helps customers address mission-critical application needs.

Eric Kanter, Managing Director of Morgan Stanley Capital Partners says, “We are excited to partner with AWT and its talented management team. The team has built a phenomenal platform that serves attractive, defensive end markets with best-in-class R&D capabilities. We look forward to building upon the Company’s prior success by investing in assets, capabilities and the management team and continuing to deliver innovative packaging solutions through organic initiatives and acquisitions.”

Kanter will become chairman of AWT as part of the transaction.